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Globalisation

The world assembled into one supply chain, now being partly unassembled.

5
in food
9:10
average
46 min
in total
74
across the network
Globalisation across the network →
All briefs5
9:23

Fusion cuisine

Fusion cuisine isn’t trend-chasing — it’s the oldest story in cooking, told in spice, soy, and saffron.
8:46

Chow mein

Chow mein isn’t Chinese food—it’s the first global fast-food algorithm disguised as a dish.
9:00

Egg foo young

It’s not Chinese-American comfort food—it’s a Cantonese grammar of substitution, stretched across six countries.
9:02

Korean fried chicken

Korean fried chicken is not Korean-American fusion—it’s American fried chicken, rebuilt in Seoul after the war.